In this article we will discuss the importance of personal touch and why it is such a special thing to be able to provide someone. Esthetics, massage and nail care are truly one of the last true pieces of personal, yet professional human touch and this is because you are working on the person in this case.
Our industry is very personable and it is important that your clients feel welcome, feel special - in essence your clients should feel like the Queen they are. In your salon they are the CEO of your business. They run your salon in that their happiness and satisfaction will make your business grow.
These clients, once comfortable, will be telling you their deepest darkest secrets. The touch you provide them will allow them to release the stress they hold in, the worry that does not leave them and the concern that shadows everything. You must be a multi-tasker while remaining professional and not a gossip. The clients will respect your professionalism and your memory when you mention events from her past. Touch is an amazing tool and when used properly should allow you to make a very profitable business with very deep connections.
If you enjoy this type of deep connection with people, then esthetics or becoming an esthetician could definitely be the career for you. For more information on becoming a trained esthetician please see the links below.
Each of the following schools offers courses on becoming an esthetician in Canada:
Blanche Macdonald: http://www.blanchemacdonald.com/esthetics/
Vancouver Community College: http://www.vcc.ca/programscourses/program-areas/hair-and-esthetics/skin-and-body-therapy/
Kosmetae Academy: http://www.kosmetae.com/index.php/programs/spa-asthetics
John Casablanca: http://www.jcinstitute.com/body-spa/
London School of Beauty: http://londonschool.ca/courses/nail-tech/